Protecting premium food and beverage brands from counterfeiting, grey market diversion, and supply chain fraud.
Grey market diversion and counterfeit product in food and wine supply chains damage brands, expose consumers to undisclosed ingredients and health risks, and breach distribution licence agreements. DataTraceID enables brands to detect, monitor and eliminate these threats in real time.
Using trace elements we embed a unique authentication footprint into a wide range of products and raw materials. Using our handheld proprietary scanning and cloud technology, clients can scan at any location and review aggregated data on any device to detect and respond to counterfeit in their business.
Consumers can immediately verify the authenticity of your product by scanning a QR code generated by our authentication software. Consumer assurance delivers brands increased consumer trust, and enables continued engagement with consumers and insights into consumer behaviour.
A SecureID label provides consumers with a physical symbol of assurance. Our technology embeds tamper evident features into labelling — combined with DataTrace and a QR code, Smart Labels enable all the benefits of Digital Assurance.
Company suspected product counterfeiting and market diversion in Asia. Experiencing declining product sales and margin, significant brand damage, consumer health risk and breach of distribution licence agreements.
Covert DataTrace code marking of product packaging implemented. In-field testing conducted to determine the extent of the problem and create a counterfeit benchmarking and reporting program.
Counterfeit and diversion breaches identified, leading to the shutdown of counterfeit retailers online. Insights used to formulate a preventative strategy to combat ongoing counterfeiting and diversion.
We respond within one business day
Your information is kept confidential and never shared.
Contact us for a complimentary counterfeit threats and authentication opportunities assessment.
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