Real results from real deployments — DataTraceID has delivered authentication solutions for global brands across pharmaceutical, FMCG, and gaming industries.
Supply chain compromised in South America with medicinal products counterfeited containing no active ingredients.
Counterfeit products contained no active ingredients which posed a significant health risk to consumers as the medication was ineffective. Company concerned about the impact on consumer wellbeing, brand reputation damage, product liability and recall costs as well as lost sales and margin.
Pharmaceutical company incorporated a DataTrace authentication marking of product containers to enable authentication scanning and verification throughout the supply chain. The DataTrace code contained multiple formulations, one for each product package variation. DataTrace readers were deployed to authorised inspection personnel to conduct authentication testing of products at specified control points in the supply chain to ensure no compromises.
The authentication solution was successfully implemented and no incidents of counterfeit have been detected in the last 5 years.
Company suspected product counterfeiting and market diversion in Asia. DataDot was engaged to investigate to confirm and determine the extent of the problem.
The company was experiencing declines in product sales and margin. Furthermore, the company was exposed to significant brand damage, consumer health risk and loss of trust, breach of distribution license agreements, and production overruns.
A covert DataTrace code marking of product packaging was implemented. In-field testing was conducted to determine the extent of the problem and to create a counterfeit benchmarking and reporting program.
Data collected from the counterfeit reporting program was used to identify counterfeit and diversion breaches leading to the shutdown of counterfeit retailers online. Insights and learnings were used to formulate a preventative strategy to combat counterfeiting and diversion.
Chip manufacturer was looking to launch a new range of casino gaming chips with unique anti-counterfeit technology protection due to existing gaming technology being compromised.
Casinos were being targeted by the compromise and were losing significant amounts of money and trust in the gaming technology industry.
DataTrace developed and implemented a multi-code solution that provided a unique code for each denomination of casino chip. Authentication readers were deployed to security personnel to conduct on-the-spot authentication testing to mitigate counterfeit losses.
Chip manufacturer successfully launched and implemented the new DataTrace code chip to numerous casinos worldwide (including Crown Casinos).
The DataTrace Authentication system is an important security feature for Crown Resorts. In particular, the ability to have denomination specific codes in a covert anti-counterfeit solution is something that gives us an extra level of assurance and further reinforces the importance that Crown Resorts places on the integrity of its gaming operations.Sean Knights — Executive General Manager – Table Games, Crown Melbourne Limited
Contact us for a complimentary counterfeit threats and authentication opportunities assessment.
Get free assessmentView solutions